Omonu Nelson
A political earthquake is shaking up the highway to 2027: a robust coalition of federal company heads has formally shaped to spearhead President Bola Ahmed Tinubu’s re-election marketing campaign. This unprecedented alignment of institutional heads represents essentially the most strategic and formidable innovation but forward of the following basic election.
Under the Forum of CEOS of Federal Parastatals (FORCEPA), these institutional heavyweights have resolved that the marketing campaign can’t be left to the governing All Progressives Congress (APC) alone. Instead, those that execute the federal government’s insurance policies should actively take part in renewing its mandate—marking a profound shift in political considering.
For years, bureaucrats have deserted the battlefield, cowardly hiding within the shadows. The architects of significant public programmes retreated behind ivory towers of silence, leaving their essential achievements defenseless towards political crossfire and partisan sabotage. By refusing to face and combat for their very own data, these directors have surrendered the narrative to opportunists within the opposition who would slightly weaponise their hard-won outcomes than defend the folks they serve.
By participating APC National Chairman, Prof. Nentawe Yilwatda, and the National Working Committee (NWC), the Forum—led by its Chairman and Director-General of the National Board for Technology Incubation, Dr. Kazeem Kolawole Raji—goals to shut the harmful hole between efficiency and notion. Their stance is straightforward and compelling: the place the federal government has delivered, these achievements have to be shared. After all, who is best geared up to speak outcomes than the individuals who produced them?
The strategic benefits of this coalition are monumental. While the 2023 marketing campaign centred on guarantees of what President Tinubu would do, the 2027 narrative will shift solely to accountability—what he has achieved. Winning that argument calls for exhausting knowledge, institutional reminiscence, and deep grassroots mobilization. These chief executives command precisely these belongings, making them indispensable to anchoring the following marketing campaign in plain proof.
They present a complementary technical construction designed to increase the attain of the Presidential Campaign Council, not compete with it. These professionals, public-sector leaders, and political stakeholders supply deep experience in election planning, grassroots mobilization, and strategic messaging. By leveraging nationwide networks by means of their parastatals, they drive authorities messaging into communities the central marketing campaign equipment usually misses.
In doing so, they affirm the daring nature of President Tinubu’s reforms, displaying that key insiders who weigh the prices and advantages of adverse choices stay assured sufficient to publicly marketing campaign on that document. That braveness is now being validated past Nigeria.
Five influential worldwide establishments and score businesses, together with the International Monetary Fund (IMF), World Bank, African Development Bank (AfDB), Fitch and S&P, have acknowledged progress in Nigeria’s reform programme below President Tinubu. Their assessments level to bettering macroeconomic stability, stronger exterior balances, higher income mobilisation, and renewed confidence in financial coverage. rewrite for prime impression circulation.
This exterior validation offers the Forum a reputable basis to construct its marketing campaign messaging on. However, because the chief executives themselves perceive, the following check is to translate these macro positive factors into decrease dwelling prices, extra jobs, rising buying energy, and higher dwelling requirements for extraordinary Nigerians. That is exactly why their grassroots presence issues.
The calibre of the Forum’s management nearly ensures its success, anchored by Chairman, Dr. Raji—a distinguished telecommunications authority with greater than 25 years of confirmed success in management, venture administration, and technological innovation.
Dr. Raji, an Oyo State-born engineer affectionately referred to as ‘Raji KK,’ is a distinguished chief whose tutorial and management basis was constructed on the prestigious University of Ibadan. During his time there, he served because the Hall Chairman of Nnamdi Azikiwe Hall (Zik Hall)—widely known as essentially the most vibrant, politically lively, and influential pupil residence in any African college.
He possesses a rare tutorial portfolio that displays a lifelong dedication to excellence. His {qualifications} span a number of disciplines, together with a PhD. Combining deep technical engineering experience, govt enterprise acumen, and a confirmed observe document of grassroots management, Raji stands out as a dynamic drive in each academia and company administration. During the 2023 basic election, he drove key grassroots initiatives because the Director of National Youth Mobilisation (South-west) for the Tinubu-Shettima Presidential Campaign Council.
Another member of the discussion board, who embodies the suitability of this association, is Otunba Biodun Ajiboye, the Chairman of the discussion board’s Media and Publicity Committee and Executive Secretary of the National Institute for Cultural Orientation (NICO). Ajiboye’s entry into public service isn’t any accident. He brings the formidable experience of a seasoned media persona and a legendary promoting chief with greater than three many years of pioneering expertise.
That mix {of professional} experience, political loyalty, and oratorical energy makes him completely solid for his present function. He understands that an election is received not simply by mobilisation, however by messaging—and for an incumbent, that messaging have to be rooted in efficiency.
As the CEO of NICO, he straight executes the Renewed Hope Agenda within the cultural sector whereas remaining one of many ruling get together’s most consummate communicators. Thus, when he argued that the communication equipment can’t be left to the PCC alone—advocating that the Forum act as a technical monitoring physique to establish gaps and reinforce narratives—he speaks from each expertise and authority.
Ultimately, the contribution of this coalition to the success of President Tinubu’s second-term bid in 2027 might be decisive. It gives what each incumbent wants however hardly ever organises early sufficient—a reputable, coordinated, and decentralised military of validators who can converse with authority about what the federal government has achieved. It transforms the marketing campaign from a purely get together affair right into a nationwide venture pushed by those that know the work firsthand.
To dismantle the opposition’s relentless marketing campaign of deceit and manufactured narratives, this coalition stands as an unstoppable frontline of plain information, uncooked institutional energy, and boots-on-the-ground dominance.
By deploying its members to elucidate, defend, and mobilise across the administration’s document — from internationally acknowledged macroeconomic reforms to on a regular basis neighborhood impression — it ensures that the president’s long-term financial ambitions should not simply understood in Washington, London and Abidjan, however felt in markets, farms and houses throughout Nigeria.
This is how elections are received in mature democracies—not by slogans alone, however by aligning the implementers with the campaigners. With Otunba Ajiboye offering the strategic communication management, the Forum has positioned itself as a essential pillar for victory in 2027.
* Omonu, a growth journalist, writes from Abuja
