After 15 years constructing manufacturers for main corporations, Aishat Anaekwe is venturing into reside leisure with the launch of Blac Haus, a brand new occasions outfit geared toward creating a unique nightlife expertise.
Its debut occasion, The Frequency, is scheduled for December 15, 2026, at Muri Okunola Park, Lagos, that includes eight DJs performing over 9 hours with out a headline act.
Anaekwe brings appreciable expertise in model administration and advertising and marketing to the enterprise. She beforehand labored with (*15*) Breweries, the place she managed Heineken, Life and 33 Export, overseeing main model campaigns and partnerships. Her profession additionally spans Johnson & Johnson, PZ Cussons and Coronation, the place she most not too long ago headed model and communications. She can be a founding companion of TurnUp, a US-based live-events platform.
Explaining the inspiration behind Blac Haus, Anaekwe says her years engaged on main leisure occasions uncovered her to gaps within the live-event expertise, significantly lengthy queues and poor crowd administration.
“I spent years on the brand side of some of the biggest nights in this country, and I kept seeing the same thing. People paid good money, then spent half the night waiting. I wanted to build the night I would want to buy a ticket for,” she says.
The Frequency will characteristic an eclectic lineup of DJs, together with Berlin-based Kikelomo, DJ Tobzy, Azzi on the Beat, Sunrise (previously Munachi Abii), Maze x Mxtreme, Okay.N.D, WeAreAllChemicals and Germany-based DJ Fabiyo.
Rather than centre the occasion on a headline performer, Blac Haus is putting emphasis on music, lighting and stage manufacturing. The DJs will carry out from inside an illuminated stage construction, with synchronised sound and lighting designed to evolve because the evening progresses.
Attendance can be capped at 3,500, which Anaekwe says is a deliberate choice to protect the expertise for company.
“3,500 is a ceiling, not a target,” she says.
Beyond its debut, she envisions Blac Haus changing into an annual Lagos leisure occasion, with plans to increase the platform to worldwide markets.
“Global money has found African artists. It hasn’t yet found African rooms. That’s the opportunity,” she says.
