Aliko Dangote, Africa’s richest man, took a gaggle of Nigerian musicians, actors and content material creators on an unique tour of his refinery within the Lekki Free Zone, Lagos. And as a result of everyone seems to be speaking about Dangote today, the plain query is: why invite entertainers to a refinery?
First, the plant itself. The Dangote refinery is designed to course of over 650,000 barrels of crude a day, making it one of many world’s largest single-train refineries. Reported to price greater than $20 billion, it’s meant to chop Nigeria’s reliance on imported gas and the {dollars} spent on it.
Dangote says his era should do a greater job of partaking younger folks immediately. Most Nigerians are younger, and entertainers and creators can carry his Vision 2030 message to them, giving him attain.
Nigerian entertainers command audiences properly past the nation’s borders, and their appearances and posts affect how hundreds of thousands of individuals encounter information about enterprise and politics, therefore the label ‘influencers’. A tour of an industrial website palms them a narrative outdoors their regular fare.
Dangote additionally praised the artistic sector, stating that Nigerian artists constructed world careers in music and movie with out state assist. For him, the celebs’ endorsement is price a lot since it may well change how an industrial undertaking is seen by the general public.
With the refinery absolutely operational, there’s discuss that Dangote hopes high-earning entertainers will turn out to be plenty-money buyers, though nothing of the kind has been made identified to the general public.
The plant’s actual check is gas equipped and jobs created, and it retains drawing scrutiny from companies and customers. Then once more, influencers can do wonders, particularly with info which can be themselves already engaging.
