CANAL+ and MultiChoice have introduced a serious restructuring of DStv subscription packages across a number of African markets, decreasing subscription tiers to 4 and introducing decrease prices in nations together with, Nigeria Ghana and Kenya.
The new packages, scheduled to take impact on November 5, 2026, type a part of the businesses’ “Expect More” marketing campaign, geared toward bettering affordability and attracting subscribers amid rising competitors in Africa’s pay-TV market.
Under the brand new construction, DStv subscribers in a number of markets will transition to Starter, Select, Sports and Ultimate packages, with the prevailing Premium providing rebranded as Ultimate.
However, Nigeria will retain Premium as its highest subscription tier, whereas South Africa and Botswana will preserve 5 packages.
MultiChoice targets subscriber progress
Speaking on the launch in Nairobi, MultiChoice Kenya CEO Nzola Miranda mentioned the restructuring displays a shift within the firm’s technique in direction of growing subscriber numbers reasonably than counting on increased subscription charges.
- “You either increase prices, you get more money from fewer people, or you increase the number of customers, even if they pay less,” Miranda mentioned.
- “Our focus is on giving subscribers better value and access to the entertainment they love,” mentioned Kemi Omotosho, CEO of MultiChoice Nigeria, “The strength of our platform is the combination of African entertainment, leading international content and unrivalled live sports in one place. We’ve reimagined our packages to better reflect how customers watch today, with tailored options specifically for general entertainment and sports fans.”
New DStv subscription prices across Africa
The restructuring introduces important worth reductions in chosen markets, significantly Kenya and Ghana.
- Ghana: The 4 packages will value GH¢50, GH¢100, GH¢250 and GH¢570 month-to-month, following discussions between the federal government and MultiChoice over subscription affordability.
- Kenya: Starter will value KES750, Select KES1,500, Sports KES3,000 and Ultimate KES7,300, down from KES11,700 for the earlier highest-tier package deal.
- Uganda: Subscription prices have been set at Shs25,000, Shs60,000, Shs100,000 and Shs185,000 across the 4 packages.
- Nigeria: DStv Starter will value N6,000, Select N11,000, Sports N21,000 month-to-month, and premium N44,500 month-to-month
The new Sports package deal will present entry to each English Premier League and UEFA Champions League match, alongside WWE and UFC programming.
Ultimate subscribers will obtain further sporting content material, together with Formula 1, MotoGP, cricket, rugby, tennis and golf, relying available on the market.
MultiChoice Battles Declining African Subscribers
The restructuring comes amid efforts by CANAL+ to revive MultiChoice’s subscriber base following years of declining subscriptions and repeated worth will increase across a number of African markets.
- In June 2025, Nairametrics reported that MultiChoice Nigeria lost 1.4 million subscribers between March 2023 and March 2025, accounting for 77% of subscriber losses across the group’s Rest of Africa operations. The firm attributed the decline to inflation, gasoline shortage and different financial pressures.
- Following the subscriber losses, MultiChoice Nigeria reduced its DStv decoder price by 50% from N20,000 to N10,000 in June 2025, alongside promotional subscription upgrades geared toward attracting prospects.
- In September 2025, Nairametrics reported that MultiChoice Ghana agreed to reduce DStv subscription prices following pressure from the Ghanaian government, which had demanded a 30% discount over considerations about affordability.
- More lately, CANAL+ announced a €100 million investment plan in March 2026 to revive MultiChoice’s progress following declining subscribers and income across its African operations.
The latest restructuring also follows CANAL+’s $3 billion acquisition of MultiChoice, which was finalised in September 2025, giving the French media group management of the African pay-TV operator.
