Rite Foods Limited is advancing its innovation drive with the introduction of LIDA Malt Classic, a brand new non-alcoholic malt beverage developed to increase shopper selection and strengthen the corporate’s presence in Nigeria’s aggressive beverage market.
Anchored on the proposition “LIDA Malt. Made for You,” the model displays the corporate’s method to innovation, pushed by an understanding of shopper preferences and a dedication to creating merchandise that match naturally into on a regular basis life.
Speaking through the programme, Ekuma Eze, Head of Corporate Affairs and Sustainability at Rite Foods Limited, mentioned the introduction of LIDA Malt displays the corporate’s continued dedication to product improvement, high quality and responding to evolving shopper expectations.
He famous that Rite Foods’ innovation journey is mirrored in its increasing portfolio, which incorporates Bigi Carbonated Soft Drinks, obtainable in 13 variants; Bigi Premium Drinking Water; Sosa Fruit Drink, with 5 variants; and Fearless Energy Drink.
“Product innovation requires us to understand the market, respond to consumer preferences and continually explore opportunities to expand our offerings. With LIDA Malt, we are extending our beverage portfolio into another category while maintaining our focus on quality, consumer relevance and locally manufactured products,” Eze mentioned.
Beyond product improvement, Rite Foods has continued to discover revolutionary approaches to model engagement, manufacturing and sustainability.
