Ebere Nwoji
CHI Life Assurance Limited, a subsidiary of Consolidated Hallmark Holdings Plc, has unveiled a brand new model advertising marketing campaign titled The Legacy: Golden Key of Assurance”.
The firm mentioned that is a part of actions marking this yr’s Customer Service Week.
CHI mentioned the marketing campaign, constructed across the promise “Always There. When Legacy Matters,” positioned CHI Life because the golden key to defending what issues in the present day whereas serving to people and households safe a extra assured future.
Managing Director/CEO, CHI Life Assurance Limited, Mr Tope Ilesanmi , mentioned the marketing campaign highlighted CHI Life’s assurance and wealth preservation options, together with its Rent Secure Plan and Value Plus Plan, designed to assist prospects defend their monetary aspirations and plan for the longer term.
Ilesanmi, mentioned CHI Life positioned its personal individuals on the centre of the inventive execution, including that forward of the launch, staff had been invited to submit their images and movies for attainable inclusion within the marketing campaign. He mentioned the response exceeded expectations, with workers members contributing enthusiastically to the initiative.
According to Ilesanmi, the chosen entries have been remodeled into cinematic, movie-inspired marketing campaign visuals that includes the true faces and voices of CHI Life staff. He mentioned the end result was a marketing campaign that sought to inform the story of legacy by way of the individuals who symbolize the model every single day.
