Vanessa Obioha
The Royal Box Event Centre in Victoria Island, Lagos, was remodeled into a celebration of innovation, leisure and glamour on Wednesday night as MultiChoice Nigeria, a Canal+ firm, unveiled new packages for its DStv and GOtv subscribers.
For months, hypothesis had surrounded the corporate’s future following its acquisition by French media conglomerate Canal+ final yr. From a change of management to an govt reshuffle, the transition signalled that issues have been altering. At final, shoppers bought a glimpse of what the brand new possession has in retailer with the introduction of the revamped packages.
During her presentation, MultiChoice Nigeria CEO, Kemi Omotosho, recognized three main elements driving the adjustments: new possession, altering shopper habits and the corporate’s evolving content material providing, stating that
“A lot has changed in our world.”
She described the approaching collectively of Canal+ and MultiChoice as a possibility to strengthen the corporate’s world attain whereas retaining its African id.
“When we talk about the Canal+ Group, it’s a global giant. So, bringing Canal+ and MultiChoice together, we can celebrate being one global media and entertainment company. The benefit is we have scale, from content to global partnerships. We can do things the broader and bolder way. We’re going global, but we still keep Africa and Nigeria at the heart of everything we do,” she added.
Under the brand new construction, DStv packages will comprise Starter, Select, Sports and Premium, whereas GOtv clients can select from Easy, Starter, Select and Sports. Starter (N6,000) provides SuperSport KICKOFF and Africa Magic+ for soccer and drama. Sports (N21,000) covers each Premier League and Champions League match, plus WWE and UFC.
To usher in this new period, MultiChoice, as at all times, ensured that the night was an expertise in itself.
The dimly lit corridor was crammed with celebrities, former Big Brother Naija housemates, media professionals and different visitors, who have been handled to an assortment of finger meals and drinks. At the centre of the stage was a display screen designed like a cell phone, which executives used to current the brand new packages and showcase promotional movies. Guests additionally had the chance to discover the brand new packages in themed rooms that includes memorabilia from numerous programmes.
The night opened with an lively efficiency by dance group Dance Na The Main Thing. Dressed in vibrant costumes representing Nigeria’s various ethnic teams, the dancers moved to a musical medley celebrating the nation’s cultural heritage. From Urhobo and Ibibio to Igbo, Hausa and Yoruba, the efficiency introduced collectively a number of conventional dance types.
Their performances have been made extra vigorous with the appearances of masquerades representing Igbo tradition and the Yoruba Eyo competition.
But they weren’t the one performances of the night time. As the Senior Vice President, Tope Oshunkeye unveiled the packages, a themed efficiency accompanied them. For occasion, the Premium package deal, which incorporates Formula 1 protection, was launched with fashions dressed in racing gear, feminine cheerleaders and champagne to finish the environment. The Sports package deal featured SuperSport presenter Chuey Chu, who spoke concerning the vary of soccer competitions out there to subscribers.
For Select, which gives household and leisure programmes, spoken-word artist IB Quake delivered a stirring efficiency, whereas a magician entertained visitors with his tips throughout the unveiling of Starter.
The night time’s greatest spotlight, nonetheless, was the Loud Urban Choir. Their renditions of fashionable songs quickly had visitors on their ft, singing and dancing alongside.
Among these on the occasion have been media govt Darey Art Alade and his spouse, Deola; filmmaker Tola Odunsi; actress Enado Odigie; and costume designer Yolanda Okereke.
