By Funmilola Gboteku
QNET, a world life-style and wellness e-commerce direct-selling firm, has reiterated the necessity for client safety, moral enterprise practices, and public training to deal with fraudulent schemes exploiting its identify.
Ms Marlene Kaur, Head of Communications, QNET International Group and Global Head of Public Relations, made the decision on Thursday throughout a webinar organised by the corporate.
The webinar was to allow journalists to share their experiences at its V-Convention 2026 in Penang, Malaysia.
Kaur stated whereas direct promoting provides folks a platform to construct unbiased gross sales companies, unauthorised people and teams typically misrepresent official corporations to deceive the general public.
She defined that misusing established manufacturers might blur the road between official direct-selling operations and fraud, making it crucial for shoppers to confirm enterprise claims earlier than spending cash.
Kaur burdened that QNET maintained zero tolerance for unethical enterprise practices and was working to strengthen compliance frameworks, distributor training and client safety.
According to her, the general public wants correct details about how direct promoting works, together with the excellence between promoting merchandise and schemes that promise assured monetary returns, jobs or different advantages.
“Media organisations have an important role in helping the public understand complex business models through balanced, factual and responsible reporting,” Kaur stated.
Kaur described Nigeria as a key marketplace for QNET, saying the nation’s entrepreneurial spirit introduced alternatives for the corporate to increase its attain and help unbiased distributors.
Speaking on V-Convention, she highlighted it as a platform for bringing collectively entrepreneurs, enterprise leaders and distributors to study, change experiences and study developments within the firm’s enterprise.
According to her, the 2026 version attracted greater than 8,000 entrepreneurs and enterprise leaders from 30 international locations.
Kaur stated the occasion additionally showcased merchandise throughout QNET’s wellness, personal-care and life-style portfolio, together with the Amezcua GX-1 Bio-Reset System and Physio Radiance AURA skincare vary amongst others.
On his half, Cherif Sarr, Regional General Manager for Central and West Africa at QNET, stated the corporate was utilizing public training, monetary literacy initiatives and distributor coaching to assist folks recognise fraudulent schemes and perceive official direct promoting.
“The company’s “Say NO” consciousness marketing campaign was designed to teach communities about scams and misleading actions involving the unauthorised use of established firm names,” Sarr stated.
He additionally highlighted FinGreen, QNET’s monetary literacy programme, which he stated was serving to younger folks and ladies recognise potential fraud and make extra knowledgeable monetary selections.
Sarr additional defined that QNET was strengthening its know-your-customer processes to determine suspicious exercise and handle unauthorised operations related to its identify.
He stated the corporate was additionally investing in coaching for unbiased distributors via QLEARN, its digital studying academy, which covers digital advertising and marketing, enterprise administration and moral conduct.
Sarr emphasised the necessity for continued engagement with regulators, the media, client teams and different stakeholders to enhance public understanding of official direct promoting.
Sharing his expertise, Mr Francis Sule, a broadcaster and content material creator, stated attending the V-Convention 2026 allowed him to study extra about QNET after listening to completely different accounts in regards to the firm earlier than the journey.
Sule stated the size of the gathering, which introduced collectively hundreds of contributors from completely different international locations, stood out for him, alongside the product demonstrations and alternatives to work together with contributors.
He suggested members of the general public to confirm info earlier than participating with any enterprise alternative, stressing the significance of constructing selections primarily based on credible info moderately than assumptions.
Friday Olokor, a senior correspondent with Arise News Television, stated the conference gave him a broader understanding of QNET’s management, merchandise and worldwide operations.
Olokor stated the occasion offered alternatives to look at the corporate’s actions and work together with folks concerned in its enterprise, giving him a extra knowledgeable perspective on the organisation.
Mrs Royale Ibeh, a journalist and editor with BusinessDay, stated her expertise at QNET’s V-Convention 2024 drew her consideration to the corporate’s use of science and know-how in presenting a few of its merchandise.
Ibeh additionally urged QNET to leverage its direct-selling enterprise mannequin to create extra financial alternatives and jobs for Nigerians.
Mr Prince Osuagwu, Head of High-Tech Desk, Vanguard Newspapers, stated he initially approached QNET with skepticism earlier than attending one in all its conventions in 2022.
Osuagwu stated his impression modified after he met entrepreneurs, noticed the corporate’s actions and listened to contributors describe their experiences.
He burdened that media engagement ought to include clear details about the corporate’s enterprise mannequin, merchandise and operations, to assist shoppers distinguish official actions from frauds misusing its identify. (NAN)
Edited by Oluwafunke Ishola
